Mjh Group: Marketing Strategy & Marketing Management

How much should I spend on marketing?

This is a common question that marketing consultants gets asked on a regular basis.

The simple answer is that there is no hard a fast rule – it depends on the competitive environment, the stage of business development, the product or service category and the balance of advertising designed to promote the brand vs advertising designed to generate a specific response.

As a result of these factors, marketing budgets are best set based on careful analysis of a number of factors as part of a Marketing Strategy not via the often used % of sales method.

If you are looking to develop a deeper understanding of your marketing budget then there are two good places to start.

Brand Awareness- Analysing the level of advertising that is appropriate to reach your target markets with appropriate levels of frequency and credibility

Specific Response – Analysing the response and conversion rates you are achieving from various forms of advertising

Brand awareness is a direct product of the  Marketing Strategy – by identifying the key target markets and having an understanding of the competitive environment it is possible to establish a picture of the level and types of “brand” advertising required to generate awareness of the brand for new customers and reinforce the message with existing consumers.

Planning the elements of the… Read the rest

Posted on Dec 26th, 2009 by admin | No Comments »

Web Marketing

web marketing,Internet marketing,search engine marketing,search engine optimization,how to start a business,web marketing tips

Web Marketing
Web Marketing Hints For Home Companies

It is challenging to begin a home company and understand Web Marketing to make it succeed. A lot of persons dream of starting one because it offers economical and personal independence, although it is also a frightening, challenging and puzzling direction to take. If you don\’t know how to start, we present some hints to get you moving in a methodical, cheap and knowledgeable way.

When developing an on line company and Web Marketing campaign, you need to learn in regards to what works for your company\’s industry and in regards to the elements and technical requirements you require to begin it and keep it running smoothly.

There is a lot to study and investigate at the beginning, so get assistance to guide you through the steps in a methodical way. There is an outstanding resource for this: ittybiz.com, here you will find priceless tips on how to create a successful home company step by step.

You must advertise your company and there is a simple manner to turn good at Web Marketing. On line you can find many simple to learn marketing tool kits, thus, choose the best one for your business. Only write- Web Marketing Tool Kit- on your computer and check the main results. Also, the work “Book Yourself Solid” by Michael Port, is an easy tool to learn Web Marketing,… Read the rest

Posted on Dec 6th, 2009 by admin | No Comments »

Search Marketing

Search Marketing: Points Which Can Work With You Or Work Against You When Dealing With Search Marketing

Search Marketing is crucial for the effectiveness or weakness of your site. The principal intention behind an on line effort is to be found, to be accepted and be kept up in high regard by visitors and customers. To achieve this, on line visitors should locate you easily when writing, on search engines, special keywords which effectively portray your company, services and products.

The objective of an efficient Search Marketing campaign is to get you on the top five positions in search engine results, to ensure that any searcher who writes the key words will spot you and click on you right away.

Any Search Marketing campaign has many elements and actions you should care for in order to make it useful and powerful. When facing Search Marketing, any fact counts! It works for your clients, it tells you to {respect|honor|reward] them and cherish them to assure they make you rich, so, take note.

1_Make your site attractive, get rid of Flash introductions, these only torment clients.
2_Check that all website\’s pages load quickly. Do everything you need to do to turn them quicker.
3_Assure all links get somewhere. Try them on a regular basis; there is nothing more exasperating than hitting on a disabled link.
4_Download proper tools, like Google Webmaster Tools or Yahoo! Site Explorer, to assist you watch the website\’s functioning inside search… Read the rest

Posted on Dec 2nd, 2009 by admin | No Comments »