Kellogg on Marketing

The business classic, fully revised and updated for today’s marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal BrandingWith a foreword by Philip KotlerThe Kellogg

List Price: $ 29.95

Price:

Shopping Center Marketing by CPM Shannon E Alter

US $40.28 End Date: Wednesday Feb-22-2012 18:40:29 PST Buy It Now for only: US $40.28 Buy it now | Add to watch list

The Profit Impact of Marketing Strategy Project NEW

US $63.40 End Date: Wednesday Feb-22-2012 18:42:56 PST Buy It Now for only: US $63.40 Buy it now | Add to watch list

Posted on Dec 25th, 2011 by admin | 1 Comment

One Comment to “Kellogg on Marketing”

1. on 25 Dec 2011 at 11:17 am1Anonymous
   
   Great Book, June 10, 2011

   By 

   DWD –

   Amazon Verified Purchase(http://www.amazon.com/gp/community-help/amazon-verified-purchase/182-3567151-0522246', ‘AmazonHelp’, ‘width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1′);return false; “>What’s this?)

   This review is from: Kellogg on Marketing (Kindle Edition)

   Excellent book. Must have for all MBA students studying marketing and anyone looking to increase their knowledge on the subject.

   Help other customers find the most helpful reviews 

   Was this review helpful to you? 
   

   
   |

    Comment

Leave a Reply