This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving for
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The business classic, fully revised and updated for today’s marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal BrandingWith a foreword by Philip KotlerThe Kellogg
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Posted on Dec 31st, 2011 by admin | 4 Comments »
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson’s o
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Posted on Dec 12th, 2011 by admin | 3 Comments »
The Design Book for Non-designers
Clipart, Comic Sans, and clashing colors … If any of these fail to make you cringe, this book will teach you why they’re design no-nos.
SitePoint’s best-selling design book, The Principles of Beautiful Web Design, has been revamped to cater to a variety of web professionals without a graphic design or art school background.
By the end of the book, you’ll be able to apply the fundamental principles of design and create bea
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Posted on Dec 9th, 2011 by admin | 3 Comments »
No matter how visually appealing or content-packed a website may be, if it’s not adaptable to a variety of situations and reaching the widest possible audience, it isn’t really succeeding. In Bulletproof Web Design, Third Edition, bestselling author and web designer Dan Cederholm outlines standards-based strategies for building designs that provide flexibility, readability, and user control–key components of every successful site. Each chapter starts out with an example of an unbulletproof site
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Posted on Dec 5th, 2011 by admin | No Comments »
