Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include,
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A 9/11 Survivor’s True Story
This is the riveting account of Leslie Haskin’s escape from the World Trade Center after the terrorist attacks on September 11, 2001. The former insurance executive shares what she saw and endured as she struggled down 36 floors in a doomed and dying building and away from a life focused on perks, prestige, and power.
“For those of us who want an inside peek at God’s compassionate presence in the midst of inscrutable tragedy, this book i
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This digital document is an article from Technical Communication, published by Society for Technical Communication on February 1, 2002. The length of the article is 1134 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: Poor Richard’s Creating E-Books: How Authors, Publishers, and Corpo
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This digital document is an article from Business Publisher, published by Thomson Gale on September 30, 2004. The length of the article is 563 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: First half 2004 start-ups for trade and professional magazines and journals.(Illustration)
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This digital document is an article from Business Publisher, published by Thomson Gale on December 17, 2007. The length of the article is 1172 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: Trade and Professional Magazines and Journals, start-up or announced, 2007 (J through Z).
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